the most culturally
impactful 
boutique PR agency in the country.

Global
Impact

LA
Based

(AZIZA) OVER THE YEARS

“

•Black-ish (ABC) – Deon Cole & Marsai Martin

”
— 2014-2022
“

•The Carmichael Show (NBC)
•Hartbeat Weekend
•How to Act Black (DeRay Davis)
•Snowfall (#1 Series)
•Get Out – Jordan Peele (#1 Movie)

”
— 2015-2017
“

•The Rel Show (FOX)
•Bird Box #1 (NETFLIX)
•Hip Hop Squares (VH1)

”
— 2018
“

•Surviving R. Kelly (Lifetime)
•South Side (HBO)

”
— 2019-2020
“

•Ebony & Jet Magazine Relaunch
•John Forte Album Launch

”
— 2021
“

•Proud Family (DISNEY Relaunch)
•Free Guy (DISNEY)
•The Upshaws ( NETFLIX)


”
— 2022
“

•Snowfall (#1 Series)
•Murdaugh Trial (CNN & Court TV)
•Disney Dreamers Academy
•GQ Shoot for Southside (HBO MAX)

”
— 2023
“

•The Daniel Penny Trial (NYC)
•NASCAR Championship Race
•The 76th EMMY Awards

”
— 2024
“

•The 67th Grammy Awards
•Black AIDS Institute Reimagining
• Oakland Public Conservatory of Music
• 25th BET Awards

”
— 2025
“


• We created a GRAMMY-winning PR campaign for Best Poetry/Spoken Word artist Mad Skillz at the 68th Grammy Awards
•AZIZA obtains its Minority Business Enterprise (MBE) certification.

”
— 2026

WE ARE THE WHY

…and Michelle Watts is the WHAT. The AZIZA Work Group is a reflection of Michelle’s unwavering commitment to transcendence, her deep-rooted connection to her cultural heritage, and her belief in the transformative power of storytelling. The name "AZIZA" serves as a constant reminder of the preciousness and significance of the work they do, elevating the voices and narratives of their clients to the highest levels of cultural impact.

(SELECT) CLIENT WORK