Hartbeat Weekend

Kevin Hart’s Star-Powered Takeover in Vegas

Client: Hartbeat Productions
Project: National Press Campaign for Kevin Hart’s Hartbeat Weekend
Duration: (2 Years)

We were tapped by the then-president of Hartbeat Productions to handle press for Kevin Hart’s annual Hartbeat Weekend in Las Vegas—an event packed with A-list celebrities, music legends, and charity activations. Our mission: amplify the weekend’s cultural impact while protecting the brand narrative amidst high-profile celebrity scandals.

The Challenge:

With Kevin Hart at peak fame, the event drew massive attention. But some participating celebs were facing public scrutiny, and the risk of headline hijacking was real. We needed to redirect the spotlight—back to Hart’s vision and the event’s philanthropic heart.

Our Approach:

We curated access for elite media—ESSENCE, The New York Times, Entertainment Tonight, Page Six, and more—crafting a weekend-long story that centered Hart’s charitable mission, comedic genius, and undeniable influence. Our storytelling lens made Vegas feel like the center of the universe.

The Impact:

Two years running, we secured more press than ever before in the event’s history!! In year two alone, Hartbeat Weekend pulled in over 250 million media hits, surpassing Jay-Z & Beyoncé’s Made in America in coverage. The press, the people, and the power were undeniable—and, of course... we were asked back!

"Your team made Hartbeat Weekend look and feel like the most important event of the year. Period."

– Hartbeat Team

Why It Worked:

Because we didn’t chase press—we directed it. With finesse, discretion, and purpose, we elevated the brand while protecting it. In PR, it’s not just about being seen—it’s about being seen the right way.