The Aziza Work Group is a bolstering boutique PR agency based in L.A. having erupted since its concrete establishment in 2011. Our intrepid leader Michelle Watts (Principal) has over twenty years in the industry having excelled in PR at Essence Communications, The Mayor's Office of Communications - City of Cleveland under (sitting) Mayor Frank G. Jackson, Island Def Jam under the tutelage of L.A. Reid and Shawn (Jay-Z) Carter in addition to cultivating a unique comprehension of construction and prime-positioning in PR at other globally impacting institutions within our industry. Clients call Watts "the trapeze." As a result, our level of agility, influence, reach and involvement in the tightly woven world of media and entertainment is astonishing.
Currently, we handle press and special projects for the most notable names in Music, Television, Sports, Law, Entertainment and Children’s Toys. Current and former clients of The Aziza Work Group include: Hollywood Actor/Comedian Kevin Hart, Mike Epps, Cedric The Entertainer, Music Legend Smokey Robinson, Prominent NYC Law Firm Mills and Edwards, Author and Former NFL Star Jay Barnett, R&B singer/songwriter Avant, multi Grammy award-winning producers 1500 or Nothin, Marsai Martin (black-ish), 2x Emmy-nominated writer/actor/comedian Deon Cole (black-ish | Angie Tribeca), Lil' Rel Howery (The Carmichael Show), NCAA competitors Cal State University Northridge, International Toy company WABA Fun to name a few. We deal directly with PR teams to construct bold PR strategies for ABC, 20th Century Fox, MTV, BET, Comedy Central, NBC and TBS (Turner Broadcasting).
Our esteemed relationships with international brands, national cultural institutions, networks, event managers, music, film, sporting and art festival event executives reap extraordinary benefits for our clients. We bring deep connections and understanding of the media zeitgeist to create positive high impact measurable exposure across multi-platforms that include television, radio, print and new media. Our brand of PR boosts the client's bottom line!
The Aziza Work Group expertly executes the following: News Generation, Global Communications Strategy and Implementation, Global Tool-Kits and Campaign Roll-Out, Brand Repositioning, Partnerships and Collaborations, Affiliate Marketing, Sponsorship Exploitation, Brand Ambassador Management, Influencer Relations, On - Offline media and digital, In-house PR support.
We understand the rules of PR and how to break them.