Our intrepid leader Michelle Watts (Principal) has over twenty years in the industry having excelled in PR at Essence Communications, The Mayor’s Office of Communications – City of Cleveland under (sitting) Mayor Frank G. Jackson, Island Def Jam under the tutelage of L.A. Reid & Shawn (Jay-Z) Carter in addition to cultivating a unique comprehension of construction & prime-positioning in PR at other globally impacting institutions within our industry. Clients call Watts “the trapeze.” As a a result, our level of agility, influence, reach & involvement in the tightly woven world of media & entertainment is astonishing.
Currently, we handle press & special projects for the most notable names in Music, Television, Sports, Law, Entertainment & Children’s Toys. Current and former clients of The Aziza Work Group include; Hollywood Actor/Comedian Kevin Hart, Mike Epps, Cedric The Entertainer, Music Legend Smokey Robinson, Prominent NYC Law Firm Mills & Edwards, Author & Former NFL Star Jay Barnett, 2x Emmy-nominated writer/actor/ comedian Deon Cole (black-ish |Angie Tribeca,) Lil Rel Howery (The Carmichael Show, GET OUT) NCAA competitors Cal State University Northridge, 2x Emmy nominee Judge Lauren Lake, Famed DJ Cipha Sounds, Legendary Comic DeRay Davis, International Toy company WABAFun to name a few. We deal directly with PR teams to construct bold PR strategies for MGM, NETFLIX, ABC, 20th Century MTV, TRU TV, BET, Comedy Central, HBO, Tru-TV,Fox, Universal, Lionsgate, NBC & TBS.
Our esteemed relationships with international brands, national cultural institutions, networks, event managers, music | film | sporting & art festival event executives reap extraordinary benefits for our clients. We bring deep connections and understanding of the media zeitgeist to create positive high impact measurable exposure across multi-platforms that include television, radio, print & new media. Our brand of PR boosts the client’s bottom line!
The Aziza Work Group expertly executes the following; News generation, Global communications strategy and implementation, Global tool-kits and campaign roll-out, Brand repositioning, Partnerships & collaborations, Affiliate Marketing, Sponsorship exploitation, Brand ambassador management, Influencer Relations, On – Offline media and digital, In-house PR support
We understand the rules of PR and how to break them.
We are the Why!